corporate identity

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brand identity

 

It is the special visual concept of each company, where we find designers providing evidence of the company's vision and what is the nature of its work when designing the visual identity Hence, we can say that the visual identity is the lines, colors and shapes that the company uses to display and distinguish its products Which helps the user to distinguish what this company offers at any time. The basic idea and concept of “company image” is that everything a company does, what it owns and what it produces, should reflect the values ​​and goals of the entire company. The consistency of this basic idea is what defines and drives the company, what it stands for, what it believes in, and why that company or organization was founded.

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